Our Story

Science is often dismissed or poorly covered in the news media. Three conditions are the main contributors of substandard science coverage in the news:

  • After years of cuts, nearly all general news media outlets do not have reporters assigned to the science beat; instead they are typically general assignment reporters who come to science stories with little expertise or experience. As the Pew Research Center’s Project for Excellence in Journalism concluded in their The State of the News Media 2013 report, “This adds up to a news industry that is more undermanned and unprepared to uncover stories, dig deep into emerging ones or to question information put into its hands.”
  • Science is often covered poorly because many reporters and editors are under the mistaken presumption that to be fair, science reporting needs to include “both sides of the story,” even if the clear preponderance of evidence is on the side of sound scientific research. All sides must be considered with a sharp focus on evidence.
  • As news media sources, scientists are not trained as spokespeople, and may be uncomfortable in the role of linking scientific research to important questions of public. Conversely, industries that might benefit by obscuring or discrediting the work of science (e.g., historically, the lead, tobacco, and fossil fuel industries) are flush with spokespeople and representatives who are keen to exploit the lack of experience in the news corps and their faulty inclination to present “both sides of the story” as equal.

plants in laboratoryJournalism needs to not just tell us the arguments of various parties to debates, but needs to do the harder work of verifying those arguments. Citizens often become disinterested in issues because they are unable to sort through and judge the competing messages. To address this problem, the Science in the Media web site is being developed to empower journalists (and, in a world of social media, the public too) with the information to tell better stories and do the hard work of verification. Our site continues to grow, and is tailored specifically to issues of science and life in Iowa. We want to give reporters the tools they need to report wisely and courageously on the issues.

Our Contributors

Christopher R. Martin

chris martinChris is Professor of Communication Studies at the University of Northern Iowa and the director of the Science in the Media project. His work has been published in Journalism Studies, Journal of Communication Inquiry, Communication Research, Labor Research Journal, Popular Music and Society, Journal of Communication, Perspectives on Politics, Editor & Publisher, Z magazine, the Huffington Post, and in several edited books. With Richard Campbell and Bettina Fabos, he is co-author of Media and Culture: Mass Communication in a Digital Age (Bedford/St. Martin’s), now in its 11th edition, and Media Essentials: A Brief Introduction (Bedford/St. Martin’s), now in its 3rd edition. He is also author of Framed! Labor and the Corporate Media (Cornell University Press, 2004). Martin previously taught at Miami University (Ohio), and was a visiting professor at Universitat Klagenfurt (Klagenfurt University) in Austria. He is a recipient of the State of Iowa’s Board of Regents Award for Faculty Excellence (2004),  the College of Humanities and Fine Arts Faculty Excellence Award (2010), and the Veridian Community Engagement Award (2011). Martin holds a Ph.D. from the University of Michigan, an MA from Emerson College, and a BA from Capital University. 

Abby Shew

abbie shewAbbie is a graduate student in Communication Studies at the University of Northern Iowa. Her interests are in science communication, particularly science rhetoric. She also received bachelor’s degrees in biology and philosophy from UNI.


The Science in the Media project is supported by the Roy J. Carver Charitable Trust.

Science Sources to Follow